Alfa-Bank
PRODUCT DESIGNER AND PRODUCT MANAGER
Biggest private bank in Russia high banking ratings.
Russia, Moscow | Strong-product culture company | 20 Million Customers | 26k Employees and 50 Designers | Hybrid
Russia, Moscow | Strong-product culture company | 20 Million Customers | 26k Employees and 50 Designers | Hybrid
Alfa Business Mobile
Templates
Users story:
I, as a user, want to create a template from Alpha Business Mobile.
As a user, I want to have the same templates on the web and application.
The goal is to increase the number of users using templates, thereby increasing the number of payments through Alfa Business Mobile and improving UX.
The task is to switch to the logic of working with templates as in the web version of the bank's website and add the ability to create a template for the mobile application
I, as a user, want to create a template from Alpha Business Mobile.
As a user, I want to have the same templates on the web and application.
The goal is to increase the number of users using templates, thereby increasing the number of payments through Alfa Business Mobile and improving UX.
The task is to switch to the logic of working with templates as in the web version of the bank's website and add the ability to create a template for the mobile application
- A template can be created from the history of operations with a swipe or long tap
- You can also create from the payment details screen or the final payment screen
- Saved templates are displayed on the Payment Hub
Metrics
Approximately 1,392 (13%) users out of 10,626 who successfully made payments (excluding recurring and photo payments) successfully sent at least one payment using a template on iOS in April (total 4,752 (20%) out of 24,136 - an average of 3.4 payments by template per active template user).
Due to the ability to save Templates in Alfa Business Mobile, we increased the percentage of users making payments using Templates up to 19% three months after the launch of the functionality, and also increased up to 5.4 payments using templates per active template users.
Approximately 1,392 (13%) users out of 10,626 who successfully made payments (excluding recurring and photo payments) successfully sent at least one payment using a template on iOS in April (total 4,752 (20%) out of 24,136 - an average of 3.4 payments by template per active template user).
Due to the ability to save Templates in Alfa Business Mobile, we increased the percentage of users making payments using Templates up to 19% three months after the launch of the functionality, and also increased up to 5.4 payments using templates per active template users.
In addition, more than 10 valuable new features and 5 features updated were released together with the technical team for Alfa Business Mobile.
2. Processing the form of payment to the counterparty
3. Transfer between own accounts and later the same transfer without SMS
4. Implementation of the final screen for all types of payments
5. Creating a template and switching to the logic of working with templates as in the Web
6. Designing a communications hub
7. Redesign of the Service and Push Settings section
8. Opening a tax piggy bank account
9. Bulk signing and sending
10. NPS
11. Invite a friend
12. Adding statuses Card file 1, 2, 11
13. Buh mode 700 and displaying information on blocking
14. Error Handling
15. Cancellation of payments in process
2. Processing the form of payment to the counterparty
3. Transfer between own accounts and later the same transfer without SMS
4. Implementation of the final screen for all types of payments
5. Creating a template and switching to the logic of working with templates as in the Web
6. Designing a communications hub
7. Redesign of the Service and Push Settings section
8. Opening a tax piggy bank account
9. Bulk signing and sending
10. NPS
11. Invite a friend
12. Adding statuses Card file 1, 2, 11
13. Buh mode 700 and displaying information on blocking
14. Error Handling
15. Cancellation of payments in process
Alfa Private
New application Alfa Private Mobile from scratch
The task is to create an application for Private clients, where they can close the most frequent cases. Free up the time of financial and investment advisors to direct their resources to personal service.
The working process
As a result, in 3 months the application was designed and launched from idea to implementation.
The working process
- CJM
- Road Map
- Prototype
- Interviews with financial and investment advisors
- Preparing for interviews with private clients of financial advisors
- Design finalization
- Close work with the technical team
As a result, in 3 months the application was designed and launched from idea to implementation.
