Founder/PRODUCT Designer
My Cosmetic
The most popular guitar tablature service in the USA. I worked in a growth team and our purpose was to test a lot of hypotheses. Our objective was to increase ARPU by increasing the number of user accesses to Ultimate Guitar.
Key Metrics
ARPU
Conversion to access
Conversion from trial to subscription
Conversion to access
Conversion from trial to subscription
My chellenges
I had to think up 10 hypotheses a week, 3 of which must be powerful and potent. Hypotheses must be directed to increase of ARPU and accesses. At the same time I designed and implemented about 5 A/B tests a week.
As Ultimate Guitar had no UX research culture and no goal to build it, I had to find various sources of knowledge to be successful.
As Ultimate Guitar had no UX research culture and no goal to build it, I had to find various sources of knowledge to be successful.
As a result
34% growth ARPU
70+ A/B experiments
70+ A/B experiments
What do you really want?
+14% ARPU
Personalize it for you
+11% ARPU
+11% ARPU
Visual representation
0% ARPU
0% ARPU
ssprodius@gmail.com
Svetlana Prodius